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Mathematical models --- Simulation methods --- Mathematical models. --- Simulation methods. --- Engineering --- Civil Engineering

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Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

Marketing. --- adverteren --- verkoopanalyse --- Applied marketing --- prijsbeleid --- marketingstrategie --- Marketing research. --- Marketing --- Mathematical models. --- Marketing research --- Mathematical models

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This book provides a practical introduction to mathematics for economics using R software. Using R as a basis, this book guides the reader through foundational topics in linear algebra, calculus, and optimization. The book is organized in order of increasing difficulty, beginning with a rudimentary introduction to R and progressing through exercises that require the reader to code their own functions in R. All chapters include applications for topics in economics and econometrics. As fully reproducible book, this volume gives readers the opportunity to learn by doing and develop research skills as they go. As such, it is appropriate for students in economics and econometrics.

Statistical science --- Quantitative methods (economics) --- statistiek --- econometrie --- Economics --- Mathematical models.

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Engineering --- Mathematics --- Engineering. --- Mathematical models --- Mathematical models. --- Construction --- Math --- Industrial arts --- Technology --- Science --- Civil Engineering --- Engineering - General

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This book, together with its companion volume Design Techniques for Engine Manifolds - Wave Action Methods for IC Engines, reports the significant developments that have occurred over the last twenty years and shows how mature the calculation of one-dimensional flow has become. In particular, they show how the application of finite volume techniques results in more accurate simulations than the 'traditional'


verbrandingsmotoren --- dynamica --- Internal combustion engines --- fluida --- Internal combustion engines. --- Gas dynamics --- Unsteady flow (Fluid dynamics) --- Pipe --- Mathematical models. --- Mathematical models --- Fluid dynamics.